Hereby my graduation project from Danish School of Media and Journalism. I'm an interactive designer!
The case is a fictive campaign for the meal box HelloFresh. The concept is a release of new mussel dishes - after eating, the shells are returned to HelloFresh, which uses them to create sustainable packaging.
![](https://cdn.myportfolio.com/fd2ecda6d28ac9cc676910f448d3a64f/c00a39b9-0478-4c73-9ca9-c0022648893d_rw_1920.png?h=6e8766d47900847ef5b25261e0d90b40)
![](https://cdn.myportfolio.com/fd2ecda6d28ac9cc676910f448d3a64f/636fca32-2143-4670-9981-698371cc08a0_rw_1920.png?h=a9b55e858f6492ac6aca336a41c01dc7)
![](https://cdn.myportfolio.com/fd2ecda6d28ac9cc676910f448d3a64f/3ae471e0-4fee-4cdd-8d56-7d9f9bf6cd4c_rw_1920.png?h=0a4d8e867bd60dcf079c5aaf53a45a02)
![](https://cdn.myportfolio.com/fd2ecda6d28ac9cc676910f448d3a64f/a6244bda-81e7-4685-96bb-4d2174ae7940_rw_1920.png?h=32161b33a6f9fe001b6af35564b3a35a)
![](https://cdn.myportfolio.com/fd2ecda6d28ac9cc676910f448d3a64f/b08eb944-31a0-4cd9-8ebb-7a6afb4901f9_rw_1920.png?h=9e8e25e54b05affbbdabfff3363f1003)
![](https://cdn.myportfolio.com/fd2ecda6d28ac9cc676910f448d3a64f/5a20c3b9-b5af-4e5d-904d-c9c3941aa06b_rw_1920.png?h=63d5b097b66c63284eb4d6e1cb1de7fc)
![](https://cdn.myportfolio.com/fd2ecda6d28ac9cc676910f448d3a64f/57263a2e-0952-439a-b589-d0d146a2e621_rw_1920.png?h=7c40c6fccf59447476581345f0a0c9e6)
![](https://cdn.myportfolio.com/fd2ecda6d28ac9cc676910f448d3a64f/c95f1942-19c2-4bd3-8949-4233f4dbc5fc_rw_1920.png?h=b3c8f447cd876698916e485b87335f92)
![](https://cdn.myportfolio.com/fd2ecda6d28ac9cc676910f448d3a64f/ffbd587c-cb46-40e9-82ce-a66c0cd31f0d_rw_1920.png?h=d3d4360123ae0b369084a3552d67ad68)
![](https://cdn.myportfolio.com/fd2ecda6d28ac9cc676910f448d3a64f/500080ee-0d4f-4975-a015-78fef44591ce_rw_1920.png?h=09cc466dde7b584655b28b4dd85d2687)
![](https://cdn.myportfolio.com/fd2ecda6d28ac9cc676910f448d3a64f/8d64d8fb-6904-4a07-9c01-048e625e3b03_rw_1920.png?h=21766aba414e6cc99526a1e82f7a3112)
![](https://cdn.myportfolio.com/fd2ecda6d28ac9cc676910f448d3a64f/ef2dbba5-1ee7-4b15-9750-67846ea9ff54_rw_1920.png?h=aea77a12cf22bf2facbcabe265b09b59)
![](https://cdn.myportfolio.com/fd2ecda6d28ac9cc676910f448d3a64f/74f449fe-138f-4bce-821a-c04fb5efa1f9_rw_1920.png?h=65ba75f148c34d56c12ae15588c45db1)
![](https://cdn.myportfolio.com/fd2ecda6d28ac9cc676910f448d3a64f/25b35bab-3e1d-42c9-bdd2-3b3b5532d4cd_rw_1920.png?h=a1769844ca4970fe4df721ac93a07ba1)
![](https://cdn.myportfolio.com/fd2ecda6d28ac9cc676910f448d3a64f/86f17ac7-1f2a-45ea-a396-905cc07baa7f_rw_1920.png?h=e2e1337dac1f5f044b4301e95753a73c)